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محیط زیست و منابع طبیعی::
جامعه پژوهش
Analysis of the article's abstracts shows that industry literature on marketing related topics can be clustered in four communities of enquiry (Figure 2.1).
The width of the lines is related to the number of times the topics are discussed within the same article and communities of enquiry are indicated with the coloured areas.
The first community of enquiry relates to journal articles discussing service quality related topics.
Second community of enquiry discusses customer related issues, such as service involvement, brand image and market research undertaken by utilities (e.g.
Figure 2.1: Industry literature communities of enquiry.
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